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Penny Searles, CEO of Portsmouth-based Smartdriverclub named rising star in top 100 Great British Women in the Car Industry.

Rebecca Kerr - 21st June 2017

Local business woman, Penny Searles, the creator and CEO of the UK’s first connected car service – Smartdriverclub – has just been named a Rising Star of the car industry.  Penny has been named in the top 100 Great British Women in the Car Industry run by Autocar, in association with the Society of Motor Manufacturers and Traders (SMMT) and backed by Direct Line Group, Ford and Jaguar Land Rover.

The aim is to identify and promote the motor industry’s most promising female rising stars and highlight the career opportunities within the industry.

The top 100 rising stars were selected from the following areas of the car industry: vehicle development, manufacturing, purchasing, retail, marketing, communications, apprentices, motorsport, design, and executive.

Penny made it on to the list based on her influence – and potential future influence – on the automotive industry and within Smartdriverclub, as well as dedication to a career in the industry and inspiration to others.

Penny says: “This event is a great way to recognise and celebrate the many women who have forged careers and developed new ideas in the car industry, providing inspiration for others and dispel common misconceptions about the opportunities that exist.  I am really proud and delighted to have been named in the shortlist.”

The 100 finalists are being announced on 21 June at a day-long event at Twickenham Stadium, with panel debates, discussions and work groups taking place for winners and invited guests.

Smartdriverclub gives motorists a range of connected benefits including theft tracking, accident alerts, fault warnings, fuel tracking, business miles, plus the peace of mind of knowing where a family member’s car is located at any given time.  At just £7.99* per month it brings older cars bang up to date. Once a customer joins Smartdriverclub, as a member, they will be sent a small device – the Smartplug – which they insert in an easily accessed socket, normally underneath the steering column.  They can then view all of their Smartdriverclub services via their smartphone using the free Smartdriverclub app called ‘Viewpoint’ or online via their laptop or tablet device.

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